The Pawfume Shop, producer of doggie designer fragrances, has boosted its digital pawprint with a brand new website – primed for greater visibility and an improved shopping experience.
The new site has reinforced the company’s brand credentials and categorised its extensive range to meet the requirements of dog owners and trade customers alike.
This includes options to shop for his and her fragrances as well as unisex scents, alongside product categorisation for fragrances, shampoos and conditioners and gift sets. Users can also filter the products based on size and fragrance range.
Katy Rehm, owner of The Pawfume Shop, said that the new site was a vast improvement.
“The Pawfume Shop brand has grown significantly in recent years and we needed our online presence to better reflect the brand, improve the customer journey and promote associated products within our growing range.
“We are delighted with the result which has also added something of our personality and backstory. As a former vet nurse and dog groomer myself, I founded the company because I wanted to create a finishing product that would lock in that ‘just back from the salon freshness’ and demand from other groomers and dog owners has seen it grow beyond expectation. Our new site needed to manage our e-commerce requirements and be more visible to attract new customers.”
Sections on scent profiles and ‘how to use’- providing tips for dog owners who groom their dogs at home – have been added to the site.
The new website was created for The Pawfume Shop by Tillymint Communications.
“We had a very clear brief around the improvements that were required which included better categorisation and navigation,” said Tillymint’s managing director Alison Gallagher-Hughes.
“On site search engine optimisation has been facilitated so that it will be pulled into organic searches and we have given it currency with the inclusion of news, events and social media feeds.”