Why Pawfume?

Essentially, we want to make our dogs smell nice. They share our homes and our lives. But dogs – like humans – can get smelly if they don’t stay clean. It’s not their fault…they like rolling around in the dirt and having fun. When they go out for walks, they are nearer the ground and will frequently step in something…well, not very nice. Accidents happen and even if they just get damp, they can smell…doggy!

All that’s OK, many dogs are ‘self cleaning’, meaning that dirt on their coat will dry and work its way off. But for hygiene purposes and to keep the coat in tip top condition, grooming has become an essential part of caring for your dog. Using the right products which are gentle on the skin, are non-toxic and smell pleasant to canine and human noses is key.

Our range of shampoos, conditioners and Pawfume fragrances will give your dog that ‘salon fresh’ smell and help it to last longer.

Use a combination of products to layer the fragrance or apply Pawfume as a final flourish during or after the drying process. Your can use Pawfume fragrances in-between washes or spray on to your dog’s bedding to keep them fresh and your home smelling sweet.

How to use

We recommend layering to make a scent last longer. Just as we might wash with a shower gel, apply a body lotion and finish with a fragrance, we can make our dog smell better by using shampoo and Pawfume spray. This approach, helps ‘lock-in’ fragrance all over the body.

You can apply Pawfume spray in a variety of ways:

Spritz on damp fur before you dry

Spray some on a brush and work it though your dog’s fur

Spray it all over their body once dry (don’t forget to cover their eyes)

Spray some into your hands and add it to their ‘pulse points’ beneath their ears or around their neck

On the Scent Trail

There’s a real mystique to perfume. It conjures up chemical responses in the brain – the release of endorphins that give us pleasure. Perfume is evocative – reminding us of people, places and times in our lives. It heightens the senses and releases its secrets – changing it profile as it warms against the body.

Perfumes are complex, many are developed with three distinctive ‘notes’. These can include a combination of oriental, woody, fresh and floral ingredients that are extracted from flowers, fruit, spices, wood and resins or synthesised alternatives.

The manufacturing process involves extraction, blending, ageing and quality control. A perfume essence is then diluted to achieve the required concentration for the product.

Fun Facts

A dog’s sense of smell is far greater than humans – they have approximately forty times more smell-sensitive receptors than us.

It is believed that people recall smells for longer than sights, sounds, tastes and feelings.

Women have a stronger sense of smell than men.

Scents can affect our mood. For example, lavender can calm and aid relaxation.

Our sense of smell increases in the spring and summer due to the additional moisture in the air.

There’s no nose like a dog’s nose – each one is unique like a fingerprint.

Don't take our word for it

Perfume follows you; it chases you and lingers behind you. It’s a reference mark. Perfume makes silence talk.
Sonia Rykiel, fashion designer

“Perfume is a story in odour, sometimes poetry in memory.
Jean-Claude Ellena, perfumer and writer

The appeal of perfume is that it is at once ephemeral and empowering. It creates a shimmering invisible armour that lingers in a room long after its wearer has gone and infuses our imagination with a subtle power, hinting at a hidden identity.
Mary Gaitskill, novelist.

Perfume is the art that makes memory speak.
Francis Kurkdjian, perfumer